SEO Audits on marketing automation platforms and their relationship with organic positioning in SERPS
DOI:
https://doi.org/10.62059/LatArXiv.preprints.29Keywords:
SEO, Marketing Automatization, SERPS, Web PositioningAbstract
This project investigated how SEO audits on marketing automation platforms affect SERP rankings. A mixed approach was used to evaluate SEO metrics on sites such as Hubspot, Mailchimp, Get Response, and Active Campaign. It was found that SEO is essential for improving visibility in search results, especially through the use of keywords and site structure optimization. Additionally, specific patterns were observed in terms of email marketing and CRM. Backlinks, referring domains, and domain authority also influence organic ranking. Google's suggested searches reflect the popularity of tools like Mailchimp and Hubspot.
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El contenido de la investigación es de carácter público y se desea mas información complementaria pude dirigirse al correo [email protected]
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Copyright (c) 2024 Luis Eduardo Monreal Pitones (Autor/a)
This work is licensed under a Creative Commons Attribution 4.0 International License.
This preprint contains the reported license and associated copyright. Once published in an associated journal or other publisher, the published version assumes the publisher's terms and conditions.
